Sales / Business Development Manager · Mid-level · ~5 yrs

Priyanka Nair

Senior Business Development Manager

Professional summary

B2B sales and business development manager with 5 years closing mid-market and enterprise SaaS deals across India and SEA. Consistently exceeds quota through disciplined prospecting, value-based negotiation and rigorous pipeline management in Salesforce and HubSpot. Owns full-cycle deals from lead generation to close, grows key accounts through expansion, and mentors SDRs on outbound that converts.

118%

Average quota attainment

₹11.6Cr

Net-new ARR closed

29%

Win rate (team avg 22%)

Skills

Selling

B2B salesFull-cycle closingSolution sellingNegotiationDiscovery & demosMEDDIC

Pipeline & CRM

SalesforceHubSpotPipeline managementForecastingSales analyticsOutreach.io

Growth

Lead generationAccount managementUpsell / cross-sellChannel partnershipsTerritory planning

Enablement

SDR mentoringPlaybook designEmail cadencesWin/loss analysisQuota planning

Work experience

Business Development Manager · Cloudplane (B2B SaaS)

Aug 2022Present

Bengaluru

  • Carry a ₹4.2 crore annual quota and have attained 118% on average over three years, peaking at 134% in FY25 across mid-market and enterprise accounts.
  • Closed ₹11.6 crore in net-new ARR across 63 deals, lifting average deal size 41% by shifting from single-product to platform negotiations.
  • Built and managed a 4x-quota pipeline in Salesforce, holding win rate at 29% versus a team average of 22% through tighter MEDDIC qualification.
  • Grew a book of 18 key accounts with a 117% net revenue retention via structured QBRs, upsell and renewal management.
  • Mentored 3 SDRs and rebuilt the outbound cadence, raising their meeting-to-opportunity conversion from 18% to 27%.

Account Executive · Meridian Analytics

Jun 2020Jul 2022

Remote

  • Generated 60% of personal pipeline through self-sourced prospecting on LinkedIn Sales Navigator and targeted email, beyond marketing-qualified leads.
  • Closed ₹5.3 crore in new business across two years and finished both years above 110% of quota.
  • Reduced average sales cycle from 74 to 58 days by introducing a mutual action plan and earlier economic-buyer engagement.

Featured projects

+34% pipeline
Outbound Playbook 2.0

A reusable B2B prospecting playbook adopted across the 9-person SDR team.

  • Codified ICP scoring, multi-touch cadences and objection scripts in HubSpot, lifting team pipeline creation 34% in one quarter.
Lead generationHubSpotEnablement

Education

MBA — Sales & Marketing

2020

Symbiosis Institute of Business Management, Pune

Specialization in B2B marketing · Merit scholarship

Certifications

Salesforce Certified Administrator

Salesforce · 2023

MEDDIC Sales Certification

MEDDIC Academy · 2022

See the work in 3D

Explore Priyanka's interactive WebGL portfolio — projects, skills and a way to get in touch.