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Farhan Qureshi

Senior Product Designer

Bengaluru, India • +91 99452 80163 • farhan.qureshi@hey.com • linkedin.com/in/farhan-qureshi-design

Portfolio: www.eliorexa.com/portfolio/ui-ux-designer-mid

Professional Summary

Product designer with 5 years shipping consumer and B2B SaaS experiences end to end. Owns the full arc — user research, wireframing, interaction design and high-fidelity prototyping in Figma — and ties design decisions to conversion, retention and usability metrics. Owns and scales a cross-product design system, runs usability testing programs, and mentors junior designers on craft and accessibility.

Skills

Product design: Figma, Interaction design, Wireframing, Prototyping, Design systems, Responsive UI

Research: User research, Usability testing, A/B testing, Surveys, Journey mapping, Analytics (Amplitude)

Systems & accessibility: Design tokens, Component libraries, WCAG 2.1 AA, Figma variables, Handoff & specs

Ways of working: Design ops, Agile/Scrum, Cross-functional collaboration, Mentoring, Design critique

Core Competencies

Figma · wireframing · prototyping · user research · design systems · usability testing · interaction design · accessibility · A/B testing · mentoring

Work Experience

Product Designer — Cadence Health (Series B)

Aug 2022 – Present

Bengaluru

  • Own design for the patient-scheduling product used by 220k monthly users; redesigned the booking flow and lifted completion 31% (1.6s faster median time-on-task).
  • Established and own the cross-product design system in Figma — 90+ components with variables and tokens — cutting design-to-dev handoff time ~40%.
  • Ran a continuous usability-testing program (6 sessions/sprint via Maze), feeding prioritized fixes that reduced support tickets 18% quarter over quarter.
  • Mentored 2 junior designers and instituted weekly design critique, raising portfolio-review pass rates and tightening interaction-design consistency.

UI/UX Designer — Trailmark Commerce

Jul 2020 – Jul 2022

Remote

  • Redesigned the checkout experience through A/B-tested prototypes, lifting conversion 14% and recovering an estimated ₹1.9Cr in annual GMV.
  • Led user research with 40+ participants — interviews, card sorting and tree testing — that reshaped the navigation and cut findability errors 26%.
  • Shipped a WCAG 2.1 AA accessibility pass across 60+ screens, making the storefront usable with keyboard and screen readers.

Projects

Atlas — design system — 3 product teams

A Figma-native design system adopted across 3 product teams.

  • Authored tokens, theming and 90+ documented components with usage and accessibility guidance, standardizing UI across teams.

Tech: Design systems, Figma, Design tokens, Accessibility

Interactive 3D Portfolio

WebGL portfolio built on Eliorexa, linked from this résumé.

  • Designed scroll-driven case studies and motion that stays reduced-motion safe and accessible — built on a clean interaction-design system.

Tech: Interaction design, Prototyping, Accessibility

Education

B.Des. Interaction Design

2020

National Institute of Design (NID), Ahmedabad

Distinction

Certifications

  • Nielsen Norman Group — UX Certification — NN/g (2023)