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UI/UX Designer · Mid-level · ~5 yrs

Farhan Qureshi

Senior Product Designer

Bengaluru, India farhan.qureshi@hey.com +91 99452 80163 linkedin.com/in/farhan-qureshi-design
View interactive 3D portfolio
ATS / printable PDF

Professional summary

Product designer with 5 years shipping consumer and B2B SaaS experiences end to end. Owns the full arc — user research, wireframing, interaction design and high-fidelity prototyping in Figma — and ties design decisions to conversion, retention and usability metrics. Owns and scales a cross-product design system, runs usability testing programs, and mentors junior designers on craft and accessibility.

220k

Monthly users served

+31%

Booking completion lift

5

Years shipping product design

Skills

Product design

FigmaInteraction designWireframingPrototypingDesign systemsResponsive UI

Research

User researchUsability testingA/B testingSurveysJourney mappingAnalytics (Amplitude)

Systems & accessibility

Design tokensComponent librariesWCAG 2.1 AAFigma variablesHandoff & specs

Ways of working

Design opsAgile/ScrumCross-functional collaborationMentoringDesign critique

Work experience

Product Designer · Cadence Health (Series B)

Aug 2022 – Present

Bengaluru

  • Own design for the patient-scheduling product used by 220k monthly users; redesigned the booking flow and lifted completion 31% (1.6s faster median time-on-task).
  • Established and own the cross-product design system in Figma — 90+ components with variables and tokens — cutting design-to-dev handoff time ~40%.
  • Ran a continuous usability-testing program (6 sessions/sprint via Maze), feeding prioritized fixes that reduced support tickets 18% quarter over quarter.
  • Mentored 2 junior designers and instituted weekly design critique, raising portfolio-review pass rates and tightening interaction-design consistency.

UI/UX Designer · Trailmark Commerce

Jul 2020 – Jul 2022

Remote

  • Redesigned the checkout experience through A/B-tested prototypes, lifting conversion 14% and recovering an estimated ₹1.9Cr in annual GMV.
  • Led user research with 40+ participants — interviews, card sorting and tree testing — that reshaped the navigation and cut findability errors 26%.
  • Shipped a WCAG 2.1 AA accessibility pass across 60+ screens, making the storefront usable with keyboard and screen readers.

Featured projects

3 product teams
Atlas — design system

A Figma-native design system adopted across 3 product teams.

  • Authored tokens, theming and 90+ documented components with usage and accessibility guidance, standardizing UI across teams.
Design systemsFigmaDesign tokensAccessibility
Interactive 3D Portfolio

WebGL portfolio built on Eliorexa, linked from this résumé.

  • Designed scroll-driven case studies and motion that stays reduced-motion safe and accessible — built on a clean interaction-design system.
Interaction designPrototypingAccessibility

Education

B.Des. Interaction Design

2020

National Institute of Design (NID), Ahmedabad

Distinction

Certifications

Nielsen Norman Group — UX Certification

NN/g · 2023

See the work in 3D

Explore Farhan's interactive WebGL portfolio — projects, skills and a way to get in touch.

Open the 3D portfolio