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Product Manager · Senior · 10+ yrs

Meghana Reddy

Director of Product / Group PM

Hyderabad, India meghana.reddy@proton.me +91 90030 41682 linkedin.com/in/meghana-reddy-product
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Professional summary

Product leader with 11 years building and scaling SaaS and marketplace products. Sets product strategy and roadmap across multiple squads, owns a P&L, and ties prioritization to KPIs the board cares about — revenue, retention and margin. Leads go-to-market with sales, marketing and CS, hires and grows PMs into senior roles, and turns analytics and A/B testing into a durable experimentation culture. Trusted exec storyteller from squad stand-up to the board deck.

₹140Cr

Annual product-line revenue

2.4x

Revenue growth in 3 years

14

Product people led

Skills

Leadership

Product strategy & visionP&L ownershipRoadmap across squadsHiring & coaching PMsExec & board storytelling

Growth & GTM

Go-to-marketPricing & packagingStakeholder managementPartnershipsMarket analysis

Operating system

OKRs & KPIsPrioritization frameworksAgile/Scrum at scaleContinuous discoveryPortfolio planning

Data

Analytics (Amplitude, Looker)A/B testing & experimentationSQLCohort & funnel analysisForecasting

Work experience

Director of Product · Cobalt Commerce Cloud

Mar 2020 – Present

Hyderabad

  • Lead a 4-squad product org (14 PMs, designers and analysts) for a platform serving 90k merchants and ₹140 crore in annual product-line revenue.
  • Set the 3-year product strategy and roadmap with the CEO and board, growing the line 2.4x in three years and expanding gross margin 9 points.
  • Owned the P&L and pricing relaunch with a cross-functional go-to-market team, adding ₹38 crore in net-new ARR and lifting net revenue retention to 122%.
  • Scaled an experimentation program from ad-hoc to 90+ A/B tests/quarter, raising win-rate on shipped bets and tying every roadmap item to a KPI.
  • Hired 9 PMs and promoted 3 into senior/group roles; established the discovery, prioritization and stakeholder-management playbooks used company-wide.

Group Product Manager · Wayfarer Travel Tech

May 2016 – Feb 2020

Bengaluru

  • Led 3 squads building the booking and loyalty products; grew monthly bookings 3.1x and improved repeat-purchase rate 21%.
  • Drove the go-to-market for a subscription tier, hitting 140k paying members within the first year against a 90k target.
  • Instituted OKRs and a quarterly roadmap ritual that aligned engineering, marketing and ops on a single set of KPIs.

Product Manager — earlier roles · Flipkart, Freshworks

2013 – 2016

Bengaluru / Chennai

  • Owned consumer and SMB features across e-commerce and SaaS; promoted twice for delivery, analytics rigor and cross-functional leadership.

Education

MBA, Strategy & Marketing

2013

Indian School of Business (ISB), Hyderabad

B.Tech Computer Science

2010

Jawaharlal Nehru Technological University (JNTU), Hyderabad

Certifications

SAFe Product Owner / Product Manager (POPM)

Scaled Agile · 2021

Reforge — Product Strategy & Growth Series

Reforge · 2020

Selected achievements

Grew a product line 2.4x to ₹140 crore annual revenue while expanding gross margin 9 points.

Added ₹38 crore net-new ARR via a pricing relaunch and lifted net revenue retention to 122%.

Scaled experimentation from ad-hoc to 90+ A/B tests per quarter across four squads.

Speaker, India Product Conclave 2024 — "Pricing as a product"; mentors PMs through a women-in-product fellowship.

See the work in 3D

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