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Ishita Bansal

Associate Product Manager (Entry-Level)

Gurugram, India • +91 98110 27734 • ishita.bansal.apm@gmail.com • linkedin.com/in/ishita-bansal-apm

Portfolio: www.eliorexa.com/portfolio/product-manager-fresher

Professional Summary

Business-grad APM who turns user research and analytics into shipped product. Comfortable writing crisp user stories, slicing a roadmap by impact, and running A/B tests to settle debates with data, not opinions. Shipped a side-project to 600+ users, ran a structured teardown of a top fintech app, and works fluently with engineers and designers in Agile/Scrum. Fast learner obsessed with the KPI behind every feature.

Skills

Product: Roadmapping, User stories, Prioritization (RICE, MoSCoW), Wireframing, PRD writing

Research & data: User interviews, Surveys, Analytics (GA4, Mixpanel), A/B testing, SQL basics

Delivery: Agile/Scrum, Jira, Sprint planning, Stakeholder updates, Backlog grooming

Tools: Figma, Notion, Amplitude, Google Sheets, Miro

Core Competencies

roadmap · user stories · Agile/Scrum · analytics · A/B testing · stakeholder management · go-to-market · prioritization · KPIs · Associate Product Manager

Work Experience

Product Management Intern — Quikroute Mobility

Jan 2026 – May 2026

Gurugram

  • Owned the discovery and PRD for an in-app referral feature, writing 14 user stories that engineering shipped within two sprints.
  • Ran 11 user interviews and a 240-response survey, surfacing onboarding drop-off that informed a re-prioritized roadmap for Q2.
  • Designed and analyzed an A/B test on a redesigned checkout, lifting conversion 8% and rolling the winning variant to 100% of traffic.
  • Built a weekly KPI dashboard in Amplitude tracking activation and retention, adopted as the squad's standing stand-up artifact.

Projects

Tiffinly — meal-prep marketplace — 600+ users

Side-project connecting home cooks to office workers; shipped to 600+ users.

  • Scoped an MVP roadmap from 30+ ideas using RICE prioritization, shipping order-and-pay and reviews first based on demand signals.
  • Instrumented funnel analytics and ran weekly experiments, growing week-2 retention from 21% to 34% over the launch quarter.

Tech: Roadmap, Analytics, A/B testing, MVP

Fintech App Teardown — UPI super-app — 9 fixes proposed

Structured product teardown of a leading payments app, published as a case study.

  • Mapped the full onboarding-to-first-transaction journey and identified 9 friction points with prioritized, data-backed fixes.
  • Proposed a go-to-market experiment for a savings feature with a clear hypothesis, target KPIs and a phased rollout plan.

Tech: Teardown, User research, Go-to-market, KPIs

Education

BBA, Business Analytics

2026

Shaheed Sukhdev College of Business Studies, University of Delhi, New Delhi

CGPA 8.6/10 · Coursework: Marketing, Statistics, Behavioural Economics, Data Analytics

Certifications

  • Google Analytics Certification (GA4) — Google (2025)
  • Digital Product Management Specialization — Coursera (University of Virginia) (2025)

Achievements

  • Winner — ProductHaus Case Challenge 2025 (1 of 80 teams) for a 0-to-1 launch plan.
  • Top 5% — APM mock-interview cohort; mentored 4 peers on roadmap and metrics frameworks.