Product Manager · Fresher · 0 yrs
Ishita Bansal
Associate Product Manager (Entry-Level)
Professional summary
Business-grad APM who turns user research and analytics into shipped product. Comfortable writing crisp user stories, slicing a roadmap by impact, and running A/B tests to settle debates with data, not opinions. Shipped a side-project to 600+ users, ran a structured teardown of a top fintech app, and works fluently with engineers and designers in Agile/Scrum. Fast learner obsessed with the KPI behind every feature.
600+
Users on a shipped side-project
8%
Checkout conversion lift (A/B)
1st
ProductHaus Case Challenge
Skills
Product
Research & data
Delivery
Tools
Work experience
Product Management Intern · Quikroute Mobility
Jan 2026 – May 2026Gurugram
- Owned the discovery and PRD for an in-app referral feature, writing 14 user stories that engineering shipped within two sprints.
- Ran 11 user interviews and a 240-response survey, surfacing onboarding drop-off that informed a re-prioritized roadmap for Q2.
- Designed and analyzed an A/B test on a redesigned checkout, lifting conversion 8% and rolling the winning variant to 100% of traffic.
- Built a weekly KPI dashboard in Amplitude tracking activation and retention, adopted as the squad's standing stand-up artifact.
Featured projects
Side-project connecting home cooks to office workers; shipped to 600+ users.
- Scoped an MVP roadmap from 30+ ideas using RICE prioritization, shipping order-and-pay and reviews first based on demand signals.
- Instrumented funnel analytics and ran weekly experiments, growing week-2 retention from 21% to 34% over the launch quarter.
Structured product teardown of a leading payments app, published as a case study.
- Mapped the full onboarding-to-first-transaction journey and identified 9 friction points with prioritized, data-backed fixes.
- Proposed a go-to-market experiment for a savings feature with a clear hypothesis, target KPIs and a phased rollout plan.
Education
BBA, Business Analytics
2026Shaheed Sukhdev College of Business Studies, University of Delhi, New Delhi
CGPA 8.6/10 · Coursework: Marketing, Statistics, Behavioural Economics, Data Analytics
Certifications
Google Analytics Certification (GA4)
Google · 2025
Digital Product Management Specialization
Coursera (University of Virginia) · 2025
Achievements
Winner — ProductHaus Case Challenge 2025 (1 of 80 teams) for a 0-to-1 launch plan.
Top 5% — APM mock-interview cohort; mentored 4 peers on roadmap and metrics frameworks.
See the work in 3D
Explore Ishita's interactive WebGL portfolio — projects, skills and a way to get in touch.