Web version

Meghna Raghunathan

Creative Director / Head of Brand Design

Bengaluru, India • +91 90080 32641 • meghna.raghunathan@proton.me • linkedin.com/in/meghna-raghunathan

Portfolio: www.eliorexa.com/portfolio/graphic-brand-designer-senior

Professional Summary

Creative director and brand systems architect with 11 years shaping visual identities for consumer and tech brands. Sets creative direction across typography, layout and motion, leads design teams of 8–14, and ties brand work to business outcomes — recall, conversion and revenue. Built brand systems adopted across global markets, ran rebrands tied to multi-crore campaigns, and grows designers into leads.

Skills

Leadership: Creative direction, Art direction, Team building (8–14), Hiring & mentoring, Stakeholder & C-suite alignment

Brand: Brand strategy, Visual identity systems, Rebranding, Design language, Brand governance

Craft: Typography, Layout systems, Motion direction, Campaign creative, Packaging & print

Tools: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Figma, InDesign

Core Competencies

creative direction · art direction · branding · visual identity · typography · layout · Adobe Illustrator · Photoshop · Figma · motion · brand systems · rebranding

Work Experience

Creative Director, Brand — Veridian Consumer Group

Mar 2019 – Present

Bengaluru

  • Lead a 12-person brand design team and a ₹6 crore annual creative budget across 4 consumer brands serving 18 markets.
  • Directed a flagship rebrand — new identity, typography and motion system — that raised aided brand recall 21% and lifted e-commerce conversion 16%.
  • Built a single brand-system playbook in Figma adopted by 5 in-house teams and 3 agencies, ending fragmented identity work across regions.
  • Set creative direction for launch campaigns generating ₹40 crore in attributed revenue, with social creatives consistently outperforming category benchmarks.
  • Hired 9 designers and grew 3 into art-director and design-lead roles; instituted the critique and brand-governance rituals used company-wide.

Art Director — Mosaic Brand Studio

Jul 2015 – Feb 2019

Mumbai

  • Led brand identity and campaign work for 20+ clients, scaling the design team from 3 to 9 while keeping a consistent craft bar.
  • Directed packaging and visual-identity systems that won 2 national design awards and helped retain the studio's three largest accounts.

Senior Graphic Designer — Earlier roles — Ogilvy, Wieden+Kennedy India

2013 – 2015

India

  • Designed branding, layout and social creatives across FMCG and tech accounts; promoted twice for craft and creative leadership.

Education

B.Des Visual Communication

2013

National Institute of Design (NID), Ahmedabad

Certifications

  • Brand Strategy & Management — IDEO U (2021)
  • Motion Design Foundations — School of Motion (2020)

Selected Achievements

  • Directed a flagship rebrand that raised aided brand recall 21% and lifted e-commerce conversion 16%.
  • Built a Figma brand-system playbook adopted across 5 in-house teams and 3 agencies in 18 markets.
  • Speaker, Kyoorius Designyatra 2023 — "Brand systems that survive contact with scale."
  • Jury member, Indian Design Awards; mentors emerging designers through a women-in-design fellowship.