Graphic / Brand Designer · Senior · 10+ yrs
Meghna Raghunathan
Creative Director / Head of Brand Design
Professional summary
Creative director and brand systems architect with 11 years shaping visual identities for consumer and tech brands. Sets creative direction across typography, layout and motion, leads design teams of 8–14, and ties brand work to business outcomes — recall, conversion and revenue. Built brand systems adopted across global markets, ran rebrands tied to multi-crore campaigns, and grows designers into leads.
₹40Cr
Attributed campaign revenue
21%
Lift in brand recall
12
Designers led
Skills
Leadership
Brand
Craft
Tools
Work experience
Creative Director, Brand · Veridian Consumer Group
Mar 2019 – PresentBengaluru
- Lead a 12-person brand design team and a ₹6 crore annual creative budget across 4 consumer brands serving 18 markets.
- Directed a flagship rebrand — new identity, typography and motion system — that raised aided brand recall 21% and lifted e-commerce conversion 16%.
- Built a single brand-system playbook in Figma adopted by 5 in-house teams and 3 agencies, ending fragmented identity work across regions.
- Set creative direction for launch campaigns generating ₹40 crore in attributed revenue, with social creatives consistently outperforming category benchmarks.
- Hired 9 designers and grew 3 into art-director and design-lead roles; instituted the critique and brand-governance rituals used company-wide.
Art Director · Mosaic Brand Studio
Jul 2015 – Feb 2019Mumbai
- Led brand identity and campaign work for 20+ clients, scaling the design team from 3 to 9 while keeping a consistent craft bar.
- Directed packaging and visual-identity systems that won 2 national design awards and helped retain the studio's three largest accounts.
Senior Graphic Designer · Earlier roles — Ogilvy, Wieden+Kennedy India
2013 – 2015India
- Designed branding, layout and social creatives across FMCG and tech accounts; promoted twice for craft and creative leadership.
Education
B.Des Visual Communication
2013National Institute of Design (NID), Ahmedabad
Certifications
Brand Strategy & Management
IDEO U · 2021
Motion Design Foundations
School of Motion · 2020
Selected achievements
Directed a flagship rebrand that raised aided brand recall 21% and lifted e-commerce conversion 16%.
Built a Figma brand-system playbook adopted across 5 in-house teams and 3 agencies in 18 markets.
Speaker, Kyoorius Designyatra 2023 — "Brand systems that survive contact with scale."
Jury member, Indian Design Awards; mentors emerging designers through a women-in-design fellowship.
See the work in 3D
Explore Meghna's interactive WebGL portfolio — projects, skills and a way to get in touch.