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Farhan Qureshi

Senior Brand Designer

Mumbai, India • +91 99300 61285 • farhan.qureshi@hey.com • linkedin.com/in/farhan-qureshi-design

Portfolio: www.eliorexa.com/portfolio/graphic-brand-designer-mid

Professional Summary

Brand designer with 5 years shipping visual identities and campaigns for D2C and B2B clients. Owns work from brief to brand book — logo, typography, colour and layout systems — then scales it into social creatives, packaging and motion that move metrics. Partners closely with founders and marketing leads, and keeps multi-channel work on-brand through tight Figma systems and clear handoff.

Skills

Branding: Visual identity, Brand guidelines, Logo & wordmark systems, Rebranding, Brand consistency

Design tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, After Effects

Campaigns: Social creatives, Performance creatives, Motion design, Print & packaging, Pitch decks

Craft & process: Typography, Layout & grids, Design systems, Stakeholder workshops, Asset handoff

Core Competencies

Adobe Photoshop · Illustrator · branding · typography · layout · visual identity · social creatives · Figma · motion · brand guidelines · packaging

Work Experience

Brand Designer — Bloom & Birch (D2C agency)

Aug 2022 – Present

Mumbai

  • Lead brand design for 7 D2C clients, delivering full visual identities and guidelines that hold consistency across packaging, web and social.
  • Designed a beauty brand's launch campaign — 60+ social creatives plus motion — that drove a 31% lift in click-through and a 1.8x rise in launch-week sales.
  • Rebuilt a Figma component library for one client, cutting creative production time 40% and eliminating off-brand variants across the team.
  • Art-directed 4 product packaging ranges in Illustrator and InDesign, with print-ready handoff that passed vendor proofs on the first pass.

Graphic Designer — Northlight Media

Jun 2020 – Jul 2022

Mumbai

  • Produced 500+ social creatives and ad variants across 12 brands, with A/B-tested layouts that improved average conversion 17%.
  • Standardized a typography and colour system across recurring clients, raising brand-consistency scores in quarterly audits.
  • Animated motion creatives in After Effects for paid campaigns, contributing to a 1.5x increase in video completion rate.

Projects

Lumora — skincare rebrand — +34% engagement

Full rebrand for a D2C skincare label, from identity to launch campaign.

  • Designed a new wordmark, type system and packaging suite, then carried it into a 60-piece social rollout that lifted engagement 34%.

Tech: Branding, Packaging, Social creatives

Interactive 3D Portfolio

WebGL portfolio built on Eliorexa, linked from this résumé.

  • Art-directed a motion-led case-study showcase with a reactive 3D hero, reduced-motion safe and tuned for fast mobile load.

Tech: Motion, Art direction, Figma

Education

B.Des Graphic Design

2020

Symbiosis Institute of Design, Pune

First Class with Distinction

Certifications

  • Brand & Graphic Design Specialization — CalArts (Coursera) (2023)