Graphic / Brand Designer · Mid-level · ~5 yrs
Farhan Qureshi
Senior Brand Designer
Professional summary
Brand designer with 5 years shipping visual identities and campaigns for D2C and B2B clients. Owns work from brief to brand book — logo, typography, colour and layout systems — then scales it into social creatives, packaging and motion that move metrics. Partners closely with founders and marketing leads, and keeps multi-channel work on-brand through tight Figma systems and clear handoff.
31%
Lift in click-through
7
Brands fully art-directed
40%
Faster creative production
Skills
Branding
Design tools
Campaigns
Craft & process
Work experience
Brand Designer · Bloom & Birch (D2C agency)
Aug 2022 – PresentMumbai
- Lead brand design for 7 D2C clients, delivering full visual identities and guidelines that hold consistency across packaging, web and social.
- Designed a beauty brand's launch campaign — 60+ social creatives plus motion — that drove a 31% lift in click-through and a 1.8x rise in launch-week sales.
- Rebuilt a Figma component library for one client, cutting creative production time 40% and eliminating off-brand variants across the team.
- Art-directed 4 product packaging ranges in Illustrator and InDesign, with print-ready handoff that passed vendor proofs on the first pass.
Graphic Designer · Northlight Media
Jun 2020 – Jul 2022Mumbai
- Produced 500+ social creatives and ad variants across 12 brands, with A/B-tested layouts that improved average conversion 17%.
- Standardized a typography and colour system across recurring clients, raising brand-consistency scores in quarterly audits.
- Animated motion creatives in After Effects for paid campaigns, contributing to a 1.5x increase in video completion rate.
Featured projects
Full rebrand for a D2C skincare label, from identity to launch campaign.
- Designed a new wordmark, type system and packaging suite, then carried it into a 60-piece social rollout that lifted engagement 34%.
Education
B.Des Graphic Design
2020Symbiosis Institute of Design, Pune
First Class with Distinction
Certifications
Brand & Graphic Design Specialization
CalArts (Coursera) · 2023
See the work in 3D
Explore Farhan's interactive WebGL portfolio — projects, skills and a way to get in touch.