Web version

Meghna Raghunathan

Head of Growth / Marketing Lead

Bengaluru, India • +91 90080 47163 • meghna.raghunathan@proton.me • linkedin.com/in/meghna-raghunathan-growth

Portfolio: www.eliorexa.com/portfolio/digital-marketing-specialist-senior

Professional Summary

Growth and digital marketing leader with 11 years building multi-channel engines across SEO, SEM, Google Ads, Meta Ads, content marketing and lifecycle email. Sets marketing strategy, leads teams of 12–20, and owns multi-crore budgets tied directly to pipeline and revenue. Built data-driven growth orgs from scratch — GA4 to attribution to conversion optimization — that took companies from seed traffic to category leadership, and grows marketers into leads.

Skills

Leadership: Marketing strategy, Team building (12–20), Budget & P&L ownership, Hiring & mentoring, Board & exec reporting

Growth channels: SEO, SEM, Google Ads, Meta Ads, Content marketing, Email & lifecycle, Social media, Influencer & partnerships

Analytics & CRO: GA4, Attribution modelling, Conversion optimization, Mixpanel, Looker Studio, Marketing data warehouse

Stack: HubSpot, Salesforce, Klaviyo, Segment, Semrush, Google Marketing Platform

Core Competencies

marketing strategy · growth marketing · SEO · SEM · Google Ads · Meta Ads · GA4 · content marketing · email marketing · conversion optimization · analytics · budget management · pipeline

Work Experience

Head of Growth Marketing — Verdara (Series C fintech)

Mar 2019 – Present

Bengaluru

  • Lead a 18-person growth org across paid, SEO, content and lifecycle, owning a ₹14 crore annual budget tied to a ₹220 crore revenue target.
  • Built the multi-channel growth engine that scaled monthly signups 6x in three years while improving blended CAC payback from 14 to 8 months.
  • Set the SEO and content marketing strategy that grew organic to 2.1M monthly sessions and now sources 41% of pipeline at near-zero marginal cost.
  • Restructured Google Ads and Meta Ads accounts and introduced attribution modelling in GA4, lifting marketing-sourced pipeline 58% on flat spend.
  • Hired 12 marketers and grew 5 into channel-lead roles; established the experimentation and analytics culture used company-wide.

Digital Marketing Manager — Trailmark Commerce

Jul 2015 – Feb 2019

Chennai

  • Led a team of 7 across SEM, SEO and email for a D2C marketplace, scaling annual revenue from ₹40 crore to ₹110 crore.
  • Launched a conversion optimization program (GA4 + A/B testing) that raised site conversion rate 36% over two years.

SEO & Performance Specialist — Earlier roles — Webchutney, Dentsu

2013 – 2015

India

  • Ran SEO, Google Ads and analytics for retail and BFSI clients; promoted twice for campaign performance and client growth.

Education

PGDM — Marketing

2013

T. A. Pai Management Institute (TAPMI), Manipal

B.Com

2011

Stella Maris College, Chennai

Certifications

  • Google Analytics Individual Qualification (GA4) — Google Skillshop (2023)
  • Meta Certified Marketing Science Professional — Meta Blueprint (2022)

Selected Achievements

  • Scaled monthly signups 6x in three years while cutting CAC payback from 14 to 8 months.
  • Grew organic to 2.1M monthly sessions, now sourcing 41% of pipeline at near-zero marginal cost.
  • Speaker, GrowthX Summit 2024 — "Attribution that survives the boardroom: GA4 to revenue."
  • Mentors growth marketers through a women-in-marketing fellowship; advises 2 early-stage D2C brands on go-to-market.