Digital Marketing Specialist · Senior · 10+ yrs

Meghna Raghunathan

Head of Growth / Marketing Lead

Bengaluru, India meghna.raghunathan@proton.me +91 90080 47163 linkedin.com/in/meghna-raghunathan-growth

Professional summary

Growth and digital marketing leader with 11 years building multi-channel engines across SEO, SEM, Google Ads, Meta Ads, content marketing and lifecycle email. Sets marketing strategy, leads teams of 12–20, and owns multi-crore budgets tied directly to pipeline and revenue. Built data-driven growth orgs from scratch — GA4 to attribution to conversion optimization — that took companies from seed traffic to category leadership, and grows marketers into leads.

Monthly signups scaled

₹14Cr

Annual budget owned

Marketers led

Skills

Leadership

Marketing strategyTeam building (12–20)Budget & P&L ownershipHiring & mentoringBoard & exec reporting

Growth channels

SEOSEMGoogle AdsMeta AdsContent marketingEmail & lifecycleSocial mediaInfluencer & partnerships

Analytics & CRO

GA4Attribution modellingConversion optimizationMixpanelLooker StudioMarketing data warehouse

Stack

HubSpotSalesforceKlaviyoSegmentSemrushGoogle Marketing Platform

Work experience

Head of Growth Marketing · Verdara (Series C fintech)

Mar 2019 – Present

Bengaluru

Lead a 18-person growth org across paid, SEO, content and lifecycle, owning a ₹14 crore annual budget tied to a ₹220 crore revenue target.
Built the multi-channel growth engine that scaled monthly signups 6x in three years while improving blended CAC payback from 14 to 8 months.
Set the SEO and content marketing strategy that grew organic to 2.1M monthly sessions and now sources 41% of pipeline at near-zero marginal cost.
Restructured Google Ads and Meta Ads accounts and introduced attribution modelling in GA4, lifting marketing-sourced pipeline 58% on flat spend.
Hired 12 marketers and grew 5 into channel-lead roles; established the experimentation and analytics culture used company-wide.

Digital Marketing Manager · Trailmark Commerce

Jul 2015 – Feb 2019

Chennai

Led a team of 7 across SEM, SEO and email for a D2C marketplace, scaling annual revenue from ₹40 crore to ₹110 crore.
Launched a conversion optimization program (GA4 + A/B testing) that raised site conversion rate 36% over two years.

SEO & Performance Specialist · Earlier roles — Webchutney, Dentsu

2013 – 2015

India

Ran SEO, Google Ads and analytics for retail and BFSI clients; promoted twice for campaign performance and client growth.

Education

PGDM — Marketing

2013

T. A. Pai Management Institute (TAPMI), Manipal

B.Com

2011

Stella Maris College, Chennai

Certifications

Google Analytics Individual Qualification (GA4)

Google Skillshop · 2023

Meta Certified Marketing Science Professional

Meta Blueprint · 2022

Selected achievements

Scaled monthly signups 6x in three years while cutting CAC payback from 14 to 8 months.

Grew organic to 2.1M monthly sessions, now sourcing 41% of pipeline at near-zero marginal cost.

Speaker, GrowthX Summit 2024 — "Attribution that survives the boardroom: GA4 to revenue."

Mentors growth marketers through a women-in-marketing fellowship; advises 2 early-stage D2C brands on go-to-market.

See the work in 3D

Explore Meghna's interactive WebGL portfolio — projects, skills and a way to get in touch.

Open the 3D portfolio