Web version

Faizan Qureshi

Senior Digital Marketing Specialist

Gurugram, India • +91 99106 28475 • faizan.qureshi@hey.com • linkedin.com/in/faizan-qureshi-growth

Portfolio: www.eliorexa.com/portfolio/digital-marketing-specialist-mid

Professional Summary

Performance marketer with 5 years owning paid and organic growth across D2C and B2B SaaS. Manages multi-channel budgets up to ₹35L/month across Google Ads, Meta Ads and SEM, and pairs them with SEO, content marketing and lifecycle email to drive pipeline. Lives in GA4 and conversion optimization — turning experiments into compounding ROAS — and mentors junior marketers on analytics and testing discipline.

Skills

Paid media: Google Ads, Meta Ads, SEM, LinkedIn Ads, Budget management (₹35L/mo), Bid strategy

Organic & content: SEO (technical & content), Content marketing, Social media, Ahrefs, Semrush, Editorial strategy

Lifecycle & CRO: Email marketing, HubSpot, Klaviyo, Conversion optimization, A/B testing, Landing pages

Analytics: GA4, Google Tag Manager, Looker Studio, Mixpanel, Attribution modelling, SQL (basics)

Core Competencies

SEO · SEM · Google Ads · Meta Ads · GA4 · content marketing · email marketing · social media · conversion optimization · analytics · ROAS · budget management

Work Experience

Digital Marketing Specialist — Lumio (D2C wellness)

Aug 2022 – Present

Gurugram

  • Own a ₹35L/month paid budget across Google Ads and Meta Ads, scaling blended ROAS from 2.6x to 4.3x while growing monthly revenue 47%.
  • Lead an SEO + content marketing program that grew organic sessions 112% YoY and now drives 38% of new customers, reducing blended CAC 22%.
  • Rebuilt lifecycle email and SMS flows in Klaviyo, lifting email-attributed revenue from 9% to 21% of total through segmentation and win-back automations.
  • Ran 60+ conversion optimization experiments in GA4 + a testing tool, raising site-wide conversion rate from 1.9% to 3.0%.
  • Mentor 2 junior marketers on campaign structure, GA4 reporting and A/B testing hygiene.

Performance Marketing Executive — Stackwise (B2B SaaS)

Jun 2020 – Jul 2022

Remote

  • Managed Google Ads and LinkedIn Ads for demand gen, cutting cost per qualified lead 34% while increasing SQLs 28% quarter over quarter.
  • Launched a content marketing engine (blog + gated assets) that generated 1,900 marketing-qualified leads in its first year via SEO and email nurture.
  • Built GA4 + Looker Studio funnel dashboards adopted by sales and leadership for weekly pipeline reviews.

Projects

Always-on SEO content engine — +96% organic clicks

Programmatic + editorial SEO system feeding the paid and email funnels.

  • Designed a topic-cluster strategy and brief template that scaled output to 12 posts/month, lifting non-brand organic clicks 96% in 8 months.

Tech: SEO, Content marketing, Analytics

Interactive 3D Portfolio

WebGL portfolio built on Eliorexa, linked from this résumé.

  • Showcases campaign case studies with live GA4 metrics — scroll-driven, lazy-loaded and reduced-motion safe.

Tech: Portfolio, GA4, Storytelling

Education

MBA — Marketing

2020

Symbiosis Institute of Business Management, Pune

Specialisation in Marketing & Analytics

Certifications

  • Google Ads Search & Display Certifications — Google Skillshop (2023)
  • HubSpot Inbound Marketing Certification — HubSpot Academy (2022)