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Digital Marketing Specialist · Mid-level · ~5 yrs

Faizan Qureshi

Senior Digital Marketing Specialist

Gurugram, India faizan.qureshi@hey.com +91 99106 28475 linkedin.com/in/faizan-qureshi-growth
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Professional summary

Performance marketer with 5 years owning paid and organic growth across D2C and B2B SaaS. Manages multi-channel budgets up to ₹35L/month across Google Ads, Meta Ads and SEM, and pairs them with SEO, content marketing and lifecycle email to drive pipeline. Lives in GA4 and conversion optimization — turning experiments into compounding ROAS — and mentors junior marketers on analytics and testing discipline.

4.3x

Blended ROAS scaled

₹35L

Monthly budget managed

112%

Organic growth YoY

Skills

Paid media

Google AdsMeta AdsSEMLinkedIn AdsBudget management (₹35L/mo)Bid strategy

Organic & content

SEO (technical & content)Content marketingSocial mediaAhrefsSemrushEditorial strategy

Lifecycle & CRO

Email marketingHubSpotKlaviyoConversion optimizationA/B testingLanding pages

Analytics

GA4Google Tag ManagerLooker StudioMixpanelAttribution modellingSQL (basics)

Work experience

Digital Marketing Specialist · Lumio (D2C wellness)

Aug 2022 – Present

Gurugram

  • Own a ₹35L/month paid budget across Google Ads and Meta Ads, scaling blended ROAS from 2.6x to 4.3x while growing monthly revenue 47%.
  • Lead an SEO + content marketing program that grew organic sessions 112% YoY and now drives 38% of new customers, reducing blended CAC 22%.
  • Rebuilt lifecycle email and SMS flows in Klaviyo, lifting email-attributed revenue from 9% to 21% of total through segmentation and win-back automations.
  • Ran 60+ conversion optimization experiments in GA4 + a testing tool, raising site-wide conversion rate from 1.9% to 3.0%.
  • Mentor 2 junior marketers on campaign structure, GA4 reporting and A/B testing hygiene.

Performance Marketing Executive · Stackwise (B2B SaaS)

Jun 2020 – Jul 2022

Remote

  • Managed Google Ads and LinkedIn Ads for demand gen, cutting cost per qualified lead 34% while increasing SQLs 28% quarter over quarter.
  • Launched a content marketing engine (blog + gated assets) that generated 1,900 marketing-qualified leads in its first year via SEO and email nurture.
  • Built GA4 + Looker Studio funnel dashboards adopted by sales and leadership for weekly pipeline reviews.

Featured projects

+96% organic clicks
Always-on SEO content engine

Programmatic + editorial SEO system feeding the paid and email funnels.

  • Designed a topic-cluster strategy and brief template that scaled output to 12 posts/month, lifting non-brand organic clicks 96% in 8 months.
SEOContent marketingAnalytics
Interactive 3D Portfolio

WebGL portfolio built on Eliorexa, linked from this résumé.

  • Showcases campaign case studies with live GA4 metrics — scroll-driven, lazy-loaded and reduced-motion safe.
PortfolioGA4Storytelling

Education

MBA — Marketing

2020

Symbiosis Institute of Business Management, Pune

Specialisation in Marketing & Analytics

Certifications

Google Ads Search & Display Certifications

Google Skillshop · 2023

HubSpot Inbound Marketing Certification

HubSpot Academy · 2022

See the work in 3D

Explore Faizan's interactive WebGL portfolio — projects, skills and a way to get in touch.

Open the 3D portfolio