Web version

Ananya Deshpande

Digital Marketing Specialist (Entry-Level)

Indore, India • +91 98271 60534 • ananya.deshpande.mktg@gmail.com • linkedin.com/in/ananya-deshpande-mktg

Portfolio: www.eliorexa.com/portfolio/digital-marketing-specialist-fresher

Professional Summary

Marketing graduate who turns analytics into growth — runs SEO, Google Ads and Meta Ads campaigns, builds content calendars, and reads GA4 like a map. Grew a self-published food blog to 18k monthly readers and ranked 14 keywords on page one through on-page SEO and link building. Google- and Meta-certified, comfortable with conversion optimization and A/B testing, and eager to ship measurable campaigns from day one.

Skills

Search & paid: SEO (on-page & technical), SEM, Google Ads, Meta Ads, Keyword research, Google Search Console

Content & social: Content marketing, Social media, Copywriting, Canva, Editorial calendars, Instagram & LinkedIn

Email & CRO: Email marketing, Mailchimp, Landing pages, Conversion optimization, A/B testing

Analytics & tools: GA4, Google Tag Manager, Looker Studio, Excel/Sheets, WordPress, Ahrefs (basics)

Core Competencies

SEO · SEM · Google Ads · Meta Ads · GA4 · content marketing · email marketing · social media · conversion optimization · analytics · Digital Marketing Specialist

Work Experience

Digital Marketing Intern — Brightleaf Media

Jan 2025 – May 2025

Remote

  • Managed a ₹1.2L/month Google Ads search account across 6 ad groups, lifting click-through rate from 2.1% to 3.4% by rewriting ad copy and tightening keyword match types.
  • Optimized 22 blog posts for on-page SEO (titles, meta, internal links), moving 9 target keywords into the top 10 and growing organic sessions 31% over the internship.
  • Built GA4 events and a Looker Studio dashboard that gave the team weekly visibility into traffic, conversions and cost per lead.
  • Scheduled and wrote 40+ Instagram and LinkedIn posts, raising average engagement rate from 1.8% to 2.9%.

Projects

Saffron & Spoon — food blog — 18k monthly readers

Self-run WordPress food blog grown through SEO and social media.

  • Grew the blog to 18k monthly readers in 11 months using keyword-led content marketing and on-page SEO, with 14 keywords ranking on page one.
  • Built an email list of 2,400 subscribers via lead-magnet recipes, holding a 32% open rate with weekly newsletters.

Tech: SEO, Content marketing, Email, WordPress

ThriftCart — paid campaign sprint — 3.8x ROAS

Capstone Google Ads + Meta Ads campaign for a mock D2C thrift store.

  • Planned and ran a 4-week ₹40k Meta Ads + Google Ads test, achieving a blended 3.8x ROAS through audience layering and creative A/B testing.
  • Improved landing-page conversion rate from 1.6% to 3.1% via headline tests and a simplified checkout, tracked in GA4.

Tech: Google Ads, Meta Ads, Conversion optimization, GA4

Education

BBA — Marketing

2025

Devi Ahilya Vishwavidyalaya (DAVV), Indore

First Class · Coursework: Digital Marketing, Consumer Behaviour, Market Research, Brand Management

Certifications

  • Google Ads Search Certification — Google Skillshop (2025)
  • GA4 (Google Analytics) Certification — Google Skillshop (2025)
  • Meta Certified Digital Marketing Associate — Meta Blueprint (2024)