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Digital Marketing Specialist · Fresher · 0 yrs

Ananya Deshpande

Digital Marketing Specialist (Entry-Level)

Indore, India ananya.deshpande.mktg@gmail.com +91 98271 60534 linkedin.com/in/ananya-deshpande-mktg
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Professional summary

Marketing graduate who turns analytics into growth — runs SEO, Google Ads and Meta Ads campaigns, builds content calendars, and reads GA4 like a map. Grew a self-published food blog to 18k monthly readers and ranked 14 keywords on page one through on-page SEO and link building. Google- and Meta-certified, comfortable with conversion optimization and A/B testing, and eager to ship measurable campaigns from day one.

18k

Monthly blog readers grown

14

Keywords ranked on page 1

3.8x

ROAS on capstone campaign

Skills

Search & paid

SEO (on-page & technical)SEMGoogle AdsMeta AdsKeyword researchGoogle Search Console

Content & social

Content marketingSocial mediaCopywritingCanvaEditorial calendarsInstagram & LinkedIn

Email & CRO

Email marketingMailchimpLanding pagesConversion optimizationA/B testing

Analytics & tools

GA4Google Tag ManagerLooker StudioExcel/SheetsWordPressAhrefs (basics)

Work experience

Digital Marketing Intern · Brightleaf Media

Jan 2025 – May 2025

Remote

  • Managed a ₹1.2L/month Google Ads search account across 6 ad groups, lifting click-through rate from 2.1% to 3.4% by rewriting ad copy and tightening keyword match types.
  • Optimized 22 blog posts for on-page SEO (titles, meta, internal links), moving 9 target keywords into the top 10 and growing organic sessions 31% over the internship.
  • Built GA4 events and a Looker Studio dashboard that gave the team weekly visibility into traffic, conversions and cost per lead.
  • Scheduled and wrote 40+ Instagram and LinkedIn posts, raising average engagement rate from 1.8% to 2.9%.

Featured projects

18k monthly readers
Saffron & Spoon — food blog

Self-run WordPress food blog grown through SEO and social media.

  • Grew the blog to 18k monthly readers in 11 months using keyword-led content marketing and on-page SEO, with 14 keywords ranking on page one.
  • Built an email list of 2,400 subscribers via lead-magnet recipes, holding a 32% open rate with weekly newsletters.
SEOContent marketingEmailWordPress
3.8x ROAS
ThriftCart — paid campaign sprint

Capstone Google Ads + Meta Ads campaign for a mock D2C thrift store.

  • Planned and ran a 4-week ₹40k Meta Ads + Google Ads test, achieving a blended 3.8x ROAS through audience layering and creative A/B testing.
  • Improved landing-page conversion rate from 1.6% to 3.1% via headline tests and a simplified checkout, tracked in GA4.
Google AdsMeta AdsConversion optimizationGA4

Education

BBA — Marketing

2025

Devi Ahilya Vishwavidyalaya (DAVV), Indore

First Class · Coursework: Digital Marketing, Consumer Behaviour, Market Research, Brand Management

Certifications

Google Ads Search Certification

Google Skillshop · 2025

GA4 (Google Analytics) Certification

Google Skillshop · 2025

Meta Certified Digital Marketing Associate

Meta Blueprint · 2024

See the work in 3D

Explore Ananya's interactive WebGL portfolio — projects, skills and a way to get in touch.

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