Web version

Meera Nair

Head of Content / Editorial Lead

Singapore • +65 8123 4470 • meera.nair@proton.me • linkedin.com/in/meera-nair-content

Portfolio: www.eliorexa.com/portfolio/content-writer-senior

Professional Summary

Content leader with 11 years building editorial teams and organic-growth engines across SaaS, fintech and media. Owns content strategy, brand voice and distribution end to end, leads editorial teams of 8–14 writers and editors, and ties storytelling to revenue — traffic, pipeline and retention. Built content functions from one writer to full teams, drove organic growth into the millions of sessions, and advises founders on positioning and editorial.

Skills

Leadership: Content strategy & vision, Editorial team building (8–14), Hiring & mentoring, Brand voice & messaging, Budget & vendor management

Growth: Organic/SEO growth, Content-led pipeline, Distribution & syndication, Topical authority, Lifecycle & retention content

Craft: Editing & editorial standards, Storytelling, Thought leadership, Copywriting, Research

Tools & data: WordPress, Webflow, Ahrefs, Semrush, Google Analytics 4, Looker Studio

Core Competencies

content strategy · editorial leadership · SEO writing · copywriting · storytelling · editing · brand voice · distribution · organic growth · social media · analytics · team leadership

Work Experience

Head of Content — Northbridge Fintech

Mar 2019 – Present

Singapore

  • Lead a 12-person editorial team (writers, editors, a designer and an SEO strategist) owning blog, resources, social and lifecycle content across 4 markets.
  • Scaled organic traffic from 90k to 1.4M monthly sessions in 4 years and grew content-attributed pipeline to ~₹9 crore/year.
  • Defined the brand voice and editorial standards now used company-wide, and built the topic-cluster strategy that won featured snippets for 180+ commercial keywords.
  • Manage a ₹2.4 crore annual content budget across in-house team, freelancers and agencies, improving cost-per-published-asset 28%.
  • Hired 9 writers and editors and promoted 3 into senior and lead roles; instituted the editorial review and SEO-brief process used across marketing.

Content Marketing Lead — Trailhead SaaS

Apr 2015 – Feb 2019

Bengaluru

  • Built the content function from scratch — strategy, calendar and first 4 hires — taking the blog from 0 to 320k monthly sessions.
  • Launched a thought-leadership program with the founders that earned 40+ guest features and tripled branded search demand.

Senior Writer / Editor — Earlier roles — YourStory, Webdew

2013 – 2015

India

  • Wrote and edited long-form features and brand content across startups and B2B clients; promoted from writer to editor for editorial judgment and delivery.

Education

M.A. Communication & Journalism

2013

Symbiosis Institute of Media & Communication, Pune

B.A. English

2011

St. Xavier's College, Mumbai

Certifications

  • Content Strategy for Professionals (Specialization) — Coursera (Northwestern) (2020)
  • Advanced SEO Certification — Semrush Academy (2021)

Selected Achievements

  • Scaled organic traffic from 90k to 1.4M monthly sessions and content-attributed pipeline to ~₹9 crore/year.
  • Built two content functions from a single writer into full editorial teams (12 and 4 people).
  • Speaker, Content Marketing Summit Asia 2024 — "Editorial systems that scale organic to seven figures."
  • Advises 3 early-stage founders on positioning, brand voice and editorial; mentor in a women-in-media writing fellowship.