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Content Writer / Content Creator · Senior · 10+ yrs

Meera Nair

Head of Content / Editorial Lead

Singapore meera.nair@proton.me +65 8123 4470 linkedin.com/in/meera-nair-content
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Professional summary

Content leader with 11 years building editorial teams and organic-growth engines across SaaS, fintech and media. Owns content strategy, brand voice and distribution end to end, leads editorial teams of 8–14 writers and editors, and ties storytelling to revenue — traffic, pipeline and retention. Built content functions from one writer to full teams, drove organic growth into the millions of sessions, and advises founders on positioning and editorial.

1.4M

Monthly organic sessions

₹9Cr

Annual content pipeline

12

Editorial team led

Skills

Leadership

Content strategy & visionEditorial team building (8–14)Hiring & mentoringBrand voice & messagingBudget & vendor management

Growth

Organic/SEO growthContent-led pipelineDistribution & syndicationTopical authorityLifecycle & retention content

Craft

Editing & editorial standardsStorytellingThought leadershipCopywritingResearch

Tools & data

WordPressWebflowAhrefsSemrushGoogle Analytics 4Looker Studio

Work experience

Head of Content · Northbridge Fintech

Mar 2019 – Present

Singapore

  • Lead a 12-person editorial team (writers, editors, a designer and an SEO strategist) owning blog, resources, social and lifecycle content across 4 markets.
  • Scaled organic traffic from 90k to 1.4M monthly sessions in 4 years and grew content-attributed pipeline to ~₹9 crore/year.
  • Defined the brand voice and editorial standards now used company-wide, and built the topic-cluster strategy that won featured snippets for 180+ commercial keywords.
  • Manage a ₹2.4 crore annual content budget across in-house team, freelancers and agencies, improving cost-per-published-asset 28%.
  • Hired 9 writers and editors and promoted 3 into senior and lead roles; instituted the editorial review and SEO-brief process used across marketing.

Content Marketing Lead · Trailhead SaaS

Apr 2015 – Feb 2019

Bengaluru

  • Built the content function from scratch — strategy, calendar and first 4 hires — taking the blog from 0 to 320k monthly sessions.
  • Launched a thought-leadership program with the founders that earned 40+ guest features and tripled branded search demand.

Senior Writer / Editor · Earlier roles — YourStory, Webdew

2013 – 2015

India

  • Wrote and edited long-form features and brand content across startups and B2B clients; promoted from writer to editor for editorial judgment and delivery.

Education

M.A. Communication & Journalism

2013

Symbiosis Institute of Media & Communication, Pune

B.A. English

2011

St. Xavier's College, Mumbai

Certifications

Content Strategy for Professionals (Specialization)

Coursera (Northwestern) · 2020

Advanced SEO Certification

Semrush Academy · 2021

Selected achievements

Scaled organic traffic from 90k to 1.4M monthly sessions and content-attributed pipeline to ~₹9 crore/year.

Built two content functions from a single writer into full editorial teams (12 and 4 people).

Speaker, Content Marketing Summit Asia 2024 — "Editorial systems that scale organic to seven figures."

Advises 3 early-stage founders on positioning, brand voice and editorial; mentor in a women-in-media writing fellowship.

See the work in 3D

Explore Meera's interactive WebGL portfolio — projects, skills and a way to get in touch.

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