Data Analyst · Senior · 10+ yrs

Lakshmi Narayanan

Analytics Lead / Head of Analytics

Professional summary

Analytics leader with 11 years building data-driven decision cultures across fintech, retail and logistics. Sets KPI frameworks and data governance, leads analyst teams of 8–14, and turns SQL, Python, Power BI and Tableau work into executive narratives that shape strategy. Stood up self-serve BI platforms, established a single source of truth across departments, and ties every dashboard to a business outcome — revenue, cost or risk.

4M+

Platform users analyzed

₹6.5Cr

Annual fraud loss averted

12

Analysts led

Skills

Leadership

Analytics strategy & roadmapTeam building (8–14)Data governanceExec reporting & storytellingHiring & mentoring

Data platform

SnowflakeBigQuerydbtdata modelingdata quality / cleaningAirflow

BI & analytics

Power BITableauLookerSQLPythonadvanced statistics

Frameworks

KPI frameworksexperimentation (A/B)forecastingself-serve BI enablementExcel (modeling)

Work experience

Head of Analytics · Paytrail Financial

Mar 2019Present

Chennai

  • Lead a 12-analyst function serving a fintech platform with 4M+ users, owning the company-wide KPI framework and a ₹3.2Cr annual analytics budget.
  • Stood up a self-serve Power BI + Snowflake platform that cut ad-hoc report requests 62% and gave 300+ employees governed access to trusted data.
  • Established a data governance program (definitions, ownership, quality SLAs) that reduced metric disputes in leadership reviews by ~80%.
  • Drove a fraud-pattern analysis (SQL, Python, statistics) that informed rules saving an estimated ₹6.5Cr in annual losses.
  • Hired 9 analysts and grew 4 into senior/lead roles; instituted the storytelling and dashboard-review standards used across the org.

Analytics Manager · Cartograph Retail

Jul 2015Feb 2019

Mumbai

  • Led a team of 6 building Tableau dashboards across merchandising, supply chain and marketing, adopted in weekly C-suite reviews.
  • Built a demand-forecasting and assortment model that improved inventory turns 15% and reduced markdowns ~₹4.8Cr/year.

Data Analyst → Senior Data Analyst · Earlier roles — TCS, Freshworks

20132015

India

  • Delivered SQL/Excel reporting and Python analyses across CRM and operations; promoted for impact and analytical rigor.

Education

M.Sc. Applied Statistics

2013

University of Madras, Chennai

B.Sc. Mathematics

2011

Loyola College, Chennai

Certifications

Tableau Certified Data Analyst

Tableau · 2022

SnowPro Core Certification

Snowflake · 2021

Selected achievements

Built a self-serve BI platform that cut ad-hoc report requests 62% and reached 300+ employees.

Drove a fraud-pattern analysis credited with ~₹6.5Cr in annual loss reduction.

Speaker, DataHack Summit 2024 — "From dashboards to decisions: KPI frameworks that stick."

Mentor at a women-in-data fellowship; advises 2 startups on analytics and governance.

See the work in 3D

Explore Lakshmi's interactive WebGL portfolio — projects, skills and a way to get in touch.