Web version

Faisal Qureshi

Senior Content Writer / Content Strategist

Gurugram, India • +91 98113 26490 • faisal.qureshi@hey.com • linkedin.com/in/faisal-qureshi-content

Portfolio: www.eliorexa.com/portfolio/content-writer-mid

Professional Summary

Content writer and strategist with 5 years driving organic traffic and pipeline for B2B SaaS and D2C brands. Pairs SEO writing and sharp copywriting with a content strategy and editorial calendar that ties every piece to a goal. Owns research, storytelling and editing end to end, runs multi-channel distribution, and reads analytics to double down on what converts. Mentors junior writers on the in-house style and SEO playbook.

Skills

Strategy: Content strategy, Editorial calendar, Topic clusters, Funnel mapping, Brand voice

Writing & editing: SEO writing, Copywriting, Long-form & pillar pages, Storytelling, Line & substantive editing

SEO & research: Keyword research, Search intent, Ahrefs, Semrush, Competitive research

Channels & tools: WordPress, Webflow, LinkedIn, Email (Mailchimp), HubSpot, Google Analytics 4

Core Competencies

SEO writing · copywriting · content strategy · storytelling · editing · social media · WordPress · research · analytics · editorial calendar · mentoring

Work Experience

Senior Content Writer — Cadence (B2B SaaS)

Aug 2022 – Present

Gurugram

  • Own the SEO content engine — strategy, calendar and 6–8 pieces/month — that grew organic traffic 142% (28k → 68k monthly sessions) in 18 months.
  • Built 5 topic clusters around bottom-funnel keywords, lifting demo requests from organic content 47% quarter over quarter.
  • Wrote a pillar page on workflow automation that ranks position 2 and drives ~₹14L in attributed pipeline per quarter.
  • Mentored 2 junior writers and authored the content style guide and SEO brief template now used across the marketing team.

Content Writer — Lumora (D2C wellness)

Jul 2021 – Jul 2022

Remote

  • Produced blog, email and product copy that grew the newsletter from 6k to 21k subscribers via lead-magnet storytelling.
  • Ran the social media calendar across Instagram and LinkedIn, increasing engagement rate 34% with research-backed content series.
  • A/B tested 30+ product-page headlines, lifting add-to-cart 12% on the top three SKUs.

Junior Content Writer — Inkwell Digital (agency)

May 2020 – Jun 2021

Pune

  • Wrote 150+ SEO articles across 9 client niches on WordPress, with on-page optimization and internal linking.
  • Cut average editing turnaround 25% by introducing a pre-submission self-edit checklist for the writing pod.

Projects

Automation pillar + cluster — ₹14L/qtr pipeline

Bottom-funnel content set for a B2B SaaS workflow product.

  • Architected a pillar page and 9 supporting posts that captured 22 commercial keywords and fed ~₹14L/quarter in pipeline.

Tech: Content strategy, SEO writing, Analytics

Interactive 3D Portfolio

WebGL portfolio built on Eliorexa, linked from this résumé.

  • Showcases writing samples, ranked posts and traffic case studies with scroll-driven storytelling — fast and reduced-motion safe.

Tech: Storytelling, Portfolio, Web

Education

B.A. (Hons) English Literature

2020

Aligarh Muslim University, Aligarh

First Class

Certifications

  • Content Marketing Certification — HubSpot Academy (2023)
  • SEO Certification — Semrush Academy (2022)